Marketing & Sales, the helping hand of cement prices stabilization

Indian cement industry first half performance of this year is a clear warning sign to buck up, or small firms will have to bow out in due course. Marketing and Sales personnel can be helping hands in raise profitability, if they embrace the spirit of identifying themself as part of the bigger picture.

India is expected to have lower price realization in September in comparison to June, as the second quarter of the year is monsoon season. It is the drop of the current half year from the levels of last year, and the year on year drop in the last quarter that is nerving. Big companies to small companies suffered, albeit by varying degrees. The biggest factor that affected the returns has been the drop in price realization levels.

Read the rest of the article in the India Cement & Construction Materials Journal, Issue 15.