The Cement Company of Tomorrow

 

As a part of our executive agenda at CW Advisory, we have for some time consulted clients and evolved our views on what we have come to label the ÔÇ£Cement Company of Tomorrow.ÔÇØ Though we make no secret of building on familiar concepts, we feel strongly that these building blocks need to be elevated into a proper and distinct long-term, strategic discussion among the CEO, board and strategists, to bring a renewed focus on re-thinking our existing business models and capital allocation priorities.

Some ideas may seem futuristic (or visionary if more favorably included), but this long-term view is the responsibility of the strategist, business builder and risk manager at the end of the day. We share here some of the foundational concepts and briefly sketch out what we mean with the Cement Company of Tomorrow.

The past few years have permanently changed how the industry is shaped. The core-cement manufacturing franchise has seen structural shifts in many markets, and others will follow, eventually. Foundational changes are demanding a rethink of how to sustain, let alone improve ROA ÔÇô obvious for mature markets, and though perhaps less urgent, also food for thought for emerging markets.

Read the rest of the feature article in CemWeek Magazine Issue 16.