Turning up the heat: A TEC and GRECO joining together for new beginnings

Following the announcement that the two industry leading pyroprocess specialists A TEC and GRECO were joining forces, CemWeek took the opportunity to speak to the two respective company leaders, Thomas Liebert and Adriano Greco. The conversation touched on the drivers behind the move, evolving customer need and cement industry changes.

CemWeek: First, congratulations on your new collaboration - it looks like quite an exciting development. Could you tell us more about the history and market forces that brought this about? Is it a merger or a strategic partnership?

Thomas Liebert / Adriano Greco: With the increased requirement for alternative fuels and stiffer emissions regulations in the world today, A TEC and GRECO saw it fit to forge a partnership. We feel that this partnership will enhance both companiesÔÇÖ products and services by combining the technical abilities and the R&D resources that have always been a key point to both A TEC and GRECO.

This will be a two-phase operation. The first step is a merger of operations of A TEC and GRECO products in some key markets like Brazil, where have seen tremendous growth, due to the construction boom going on there.

The second stage is a strategic partnership in all other regions where A TEC and GRECO maintain operations, like for instance, Europe. The most important point of this cooperation is that A TEC and GRECO can offer to the customers, a global network that offers synergy between the two firms.

This network consists of 10 offices around the world with local engineering, local assistance and manufacturing components.

We feel this approach puts us in a unique position in the cement industry; there is no other pyroprocess or combustion specialist supplier that can offer this kind of structure, not to mention the high technology and cost-effective solutions we bring to the table.