Date: 06 June 2016
Developed market sizing and opportunity definition for a US specialty product segment to build the business case for market entry.
Designed the go-to-market strategy, value proposition, and sales approach to help successfully launch the business.
Date: 06 May 2016
Supported clients in discovering investment opportunities in the cement industry and climate-friendly energy solutions.
Mapping of the cement industry in the region including consumption, production capacity, and installed technology, with a special focus on energy efficiency, waste heat recovery, renewable energy, and alternative fuels.
Date: 15 April 2016
Evaluated the local market and the future business prospects of the client's operations on behalf of a bank's credit committee.
Assessment of multiple factors that impact the market, both at a national as well as local level, including the role of imports and logistics through in-market field visits.